For Canadians selling on Amazon.ca, or starting to
This is my whole Amazon.ca system, cut from the live calls my coaching students pay four figures for. You watch me skip everything that's gated, find what my account can actually sell, and say buy or skip, with the reason.
Never sold anything? It starts at zero, with your seller account and your tools.
Already selling? Skip ahead to restocking, repricing, cash flow and your first VA.
The session is free, right here on this site. Just your email. The course is one payment, plus tax, yours to keep, and everything opens the day you join.
21 products. A few are buys. Most die in under a minute.
I'm Anthony. I sell on Amazon.ca every week. My last Christmas season here was C$27,743 in gross profit, before overhead, from my own Sellerboard. My numbers, not a promise. See the receipt
“Just finished up phase 1. I loved reading the barrier equals the moat and your first six months.”
Aidan, after finishing Phase 1
Sound familiar?
Phase 1 starts at zero: your seller account, your tax number, your tools and your sheets, before you spend a dollar on stock. Your first month is planned week by week on about 10 hours a week.
That's normal at the start. It's not you. What changes it is where you look. You build a list of Canadian sellers and keep a seller only if about 30 percent of their storefront is open to your account. Then you only work what's open. Your first week's target is two batches of 20 sellers. Some brands open up as your account grows. Nobody can tell you which ones or when.
Canadian fees, GST/HST and QST, Canadian stores, and a market a tenth the size. Every number in this course is Canadian, because I'm selling in it. Amazon takes about 30 percent off the top, so I hunt at about half the Buy Box.
You get the ten checks I run on every product before I spend a dollar. Most products die in the first three. Then you watch me run them live.
Restocking is a scramble, your prices sit still, and you want help but don't know how to train it. Phases 4, 5 and 6 are the reorder system, pricing by inventory age, cash flow, and how I hire and train a VA, with the job post, Keepa test, interview questions and day one SOP in Word.
So don't trust me yet. Watch a full session for free, start to finish, and decide after.
Before you pay anything
The free sample is the real thing, not a teaser. I take 20 sellers on Amazon.ca, skip everything my account can't sell, and go through 21 products out loud, buy or skip, with the reason every time. A few are buys. Most die in under a minute. It runs 43 minutes, recorded on one of my coaching calls in October 2026, and every product is a chapter you can jump to. Short on time? Start at 4:21, the giraffe. Seven minutes shows the whole method.
If you like how I teach in that session, the rest of the course is more of the same. If you don't, you've lost nothing.
Free, right on this site. Just your email, no card.
Buy Skip
Every result was American, one site was in Nebraska and priced in US dollars, and the shipping policy never mentioned Canada.
Indigo had it at $45, which is $22.84 profit and about 50% ROI as FBA.
I don't touch anything medical.
Tenaquip had one piece at $22.98, and the better price only kicks in at 38 units.
iHerb at $19.72 with a first order code came to $15.77 a unit, so $9.37 profit at that day's price.
Walmart only had it through a third party seller, and the individual figures at $13.95 each were close to half, but I couldn't find the red one.
Every price was close to full.
Every result was for a different series.
Tenaquip's price only drops to $33 if you buy 24.
Ubiquiti's own store had it at $115, sold out.
Only on Amazon or the US store, in US dollars.
The 90 gram wasn't the same product, and the 300 gram at $74.99 was 6% at that day's price and loses money at the floor around $93.
Best Buy had it at $34.99, sold and shipped by Best Buy, for 39% and $12.98 profit.
KMS Tools had the combo at $29.95, not profitable.
Shoppers Drug Mart at $23.99 and out of stock anyway.
Cost $18.99.
SVP Sports didn't have the red one.
The real match was $21.99, slightly different packaging on the same product, and that's $3.86 profit.
Amazon sold it for a long time.
Sephora has it, but the labels didn't match word for word.
PetSmart with that day's code came to $21.58 per two pack, and the Amazon price was already sliding.
The students on my calls never appear in the course. You see my screen and hear me.
From my students
“Bro, you’re the best money I ever spent. Way more help than expected.”
Paul, in a message to me
“99% of the time you answer the question before you ask if we have questions.”
Aidan, in a message to me
“You’re really good a[t] presenting information and making sure every[one] understands before moving on. This would have took me forever to figure out on my own with trial and error.”
Paul, two weeks in
“Our on boarding call I’ve watched easily over 10 times just as a podcast style while I’m driving.”
Aidan, in a message to me
“I have started the course and enjoying reading it thus far. Weirdly, I have your voice playing in my head while I’m reading it.”
Heena, after starting the course
What's inside
From opening your seller account to hiring your first VA. A few of the lessons from each phase:
Phase 1
Why Canada is a different market, the full fee stack, and your account, tools and sheets set up before your first purchase.
and 9 more lessons
Phase 2
Keepa and CanFlip for Amazon.ca, and the numbers that decide a buy.
and 17 more lessons
Phase 3 Watch Me Source
Seller IDs, whole categories, brands, cousins of winners and Canadian retailers, plus four full live sourcing sessions.
and 13 more lessons
Phase 4
Buying, prep, your first FBA shipment, the FBM playbook, and the weekly reorder system for what already sells.
and 8 more lessons
Phase 5
Gating, repricing and the Buy Box, done the Canadian way, right up to how I price going into December.
and 9 more lessons
Phase 6
Tracking, sales tax basics, cash flow, debt, and your first VA.
and 9 more lessons
has a video. Every phase ends with a knowledge check.
Downloads
Attached under the lessons they belong to, so you can print them, keep them beside your screen, or hand them to a VA.
Is it for you
Who's teaching
I've been selling on Amazon since 2022. My biggest year was $800K in Amazon sales, June 2024 to May 2025, selling into the US. That business ran on a US customs rule called Section 321, which let small parcels in duty free. In 2025 the rule ended, and the business was done. Not slower. Done. In August 2025 I started over on Amazon.ca, and I sell here every week. I also coach small groups of Canadian sellers on live calls twice a week.
I hired my VA about six months in. Four years in, he handles everything from sourcing to bookkeeping. The VA lesson and the hiring kit are built from the documents I use.
My November and December gross profit, every year
The down year is here on purpose, because it's real. The 2025 receipt:
December C$20,962.56, November C$6,780.84, total C$27,743.40, Amazon.ca.
This course is what I teach those groups, written down and recorded, so you can learn it on your own schedule. I rewrote it from top to bottom in October 2026, and I still sell on Amazon.ca every week, so when something changes, the course changes with it.
The course
Founder pricing while it's new. The price goes up next year.
For context, one 90 minute call with me is $500. This is everything I teach, recorded, for less than that one call.
All sales are final. It's digital and everything opens the day you join, which is exactly why the free sample exists. Watch it first. You get an invoice with the taxes on it. Questions before you pay? Email me at [email protected].
What starting really costs. The course, once. About $100 a month for tools: Amazon's seller plan, Keepa, and CanFlip, the Chrome extension I built and sell separately. If you'd rather skip CanFlip, the lessons show the free route. Then inventory, at your own pace.
Questions
Don't take my word for it. That's why the free session is a full one and not a trailer. Watch it, show it to whoever you make money decisions with, and decide after. Watch it free.
Not the invoice kind. I'm not somebody who's ever really done the invoice ungating thing. My business was built on what was already open to me. For a long stretch now I haven't seen it work for us in Canada, whatever the US videos say. I teach you to find what your account can already sell, check it every time you buy, and let your history build. Being gated on most things early is normal.
Some of it, yes, including on my own channel. What isn't free is all of it, current, Canadian and in order: the fees and taxes, the ten checks on every product, four full live sourcing sessions, and about 40 lessons on what comes after the first sale. When something changes, I change the course. One example: for a long time I told everyone to cap the 30 day Buy Box drop at 20 percent, and some of you learned it from my YouTube. I don't do it anymore. Watch the free session and judge the difference yourself.
Yes, if the hours show up every week. Start Here plans on about 10 hours a week, and Your First 6 Months, free on the session page, lays out your first 30 days week by week. Every lesson is written, so you can read it in pieces, and the live sessions are split by product, so you can stop and pick up at the next one. Once your stock is at Amazon, Amazon ships the orders. And the course is yours to keep, so go at your own pace, even if it takes you twice as long.
Maybe. Your first buys are test orders of 5 to 15 units. The buys in the free session cost $15.77, $18.99 and $45 a unit that day, so a test order of 10 ran about $160 to $450. Stock only pays if you can find products your account can sell that still make money at the floor. If you already do that, keep your money for stock. If you don't, that's what the course teaches.
With your first homework. Take your last 20 products that came back gated and stop looking at them. Run your next session with eligibility as the first check, before you open Keepa, and count how many open products you find. That number is your business right now.
Amazon.ca. Canadian fees, GST/HST and QST, Canadian retailers, and how a market a tenth the size behaves. US advice doesn't carry over cleanly, so it isn't recycled here.
Yes. I'm in Quebec too. Phase 1 walks you through registering a business, which in Quebec is the Registraire des entreprises, and registering for GST and QST. Phase 6 covers bookkeeping and tax basics. It's not tax advice, so have an accountant set up your filing. And I speak French, so you can write to me in French. The course itself is in English.
No. Phase 1 walks you through opening your seller account and setting up your tools. If you already sell and you're busy, start at Phase 4. If everything you check is gated, Start Here has a route for that.
Yes. An account with some sales behind it has history, and what I've watched matter for gating is how long the account has been open, what you've sold and your account health. That's what I've seen, not a promise. Start with The Backwards Ungating Method and The Canadian Filter Stack, then The Canadian Fee Breakdown, which is pure math, no tools. If your account is still open, this is a good season to come back small. Black Friday brings some of the best buying of the year, and in December FBM goes hardest, because you're live the day you buy while everyone else waits on check in. The Seasonal Calendar lesson is how I run it.
About 40 of the 95 lessons are Phases 4, 5 and 6: the weekly reorder check, pricing by inventory age, choosing a repricer, price wars, how I price going into December, cash flow, debt, your numbers at scale, and hiring and training your first VA. Start Here has a route for each problem: gating, Keepa reads, stock that won't sell, and everything running through you. Everything opens day one, and the free session page has the reorder math from Phase 4, so you can see that part before you buy. Read Intisar's message at the top of this page.
Almost nine hours, most of it cut from my live coaching calls, next to over 90 written lessons. The students on those calls never appear. You see my screen and hear me.
Before you buy, yes: email me at [email protected]. Inside, there's a private members' chat with other course students, and it's where I share updates when something changes. This is an information course, not a support plan, so I don't promise answer times. If you want me looking at your products every week, that's my coaching group.
The course uses CanFlip, the Chrome extension I built, and it's paid separately. Where it matters, the lessons show the free route too: Seller Central and Amazon's own revenue calculator, one product at a time.
No. All sales are final, because it's digital and everything opens the day you join. That's why the free sample is a full live session and not a trailer. Watch it first.
The next group starts in February 2027, and the group includes the course, so you'd have it either way. The group adds me: two live calls a week, one on ones, checking up to 10 of your products every week, and every call recorded and yours to keep. If you're sure you're joining in February, you can wait. If you'd rather put those three months to work, start now. Your first month is your seller account, your tax number, the verification wait, Keepa and your first list of sellers, on about 10 hours a week, and none of that needs me on a call. January and February are also slow months on Amazon, so starting now means your first season is for learning, with small test orders, instead of starting cold in the slow stretch.
The course is the system, recorded, at your pace. The coaching group is a small group with two live calls a week, one-on-ones, and me checking your products every week before you buy. It includes the course, and every call is recorded and yours to keep. See the coaching group.